Information
Published at Jul 11, 2012 for mrs2be.ie
Category: Business
Language: English
Social media pitch
Irish start-up Mrs2be.ie acquires similarly-named UK-established wedding business Mrs2Be.com
Summary

Leading Irish wedding website Mrs2Be.ie has completed its purchase of similarly-named Wrexham-based wedding planning and marketing business, Mrs2Be.com.

Completion of the deal sees the Irish company make the transition from a domestic brand to an international one in the online wedding marketing arena.

Content

Leading Irish wedding website Mrs2Be.ie has completed its purchase of similarly-named Wrexham-based wedding planning and marketing business, Mrs2Be.com.

 

Completion of the deal sees the Irish company make the transition from a domestic brand to an international one in the online wedding marketing arena.

 

Keith Malone, CEO of Mrs2Be.ie said: “Acquiring the UK-based Mrs2Be.com business was a natural progression for us. Despite an over-saturated marketplace, we’ve already managed to quickly position Mrs2Be.ie as Ireland’s second-largest wedding website. While we expect to enjoy further growth in Ireland, this acquisition offers exciting possibilities because the UK market is approximately ten times larger.”

 

End of press release.

 

About Mrs2Be.ie

The Irish start-up was founded by in 2009 by husband and wife team Keith and Claire Malone. The website has enjoyed a rapid rise in popularity to become one of Ireland’s most popular wedding resources.

 

Online Bridal Directory Limited t/a Mrs2Be.ie is a lead-generation business that advertises venues and wedding service providers such as photographers, bands, cake specialists, florists and bridal shops to engaged couples all over Ireland.

 

The Mrs2Be.ie website contains a visual wedding directory, planning resources and a popular wedding blog providing planning ideas and inspiration to engaged couples. Currently, approximately 4,000 brides and grooms use Mrs2Be.ie on a daily basis. Its popular wedding community contains discussion forums that are among the busiest in the country.

 

About Mrs2Be.com

Based in Wrexham, Wales, Mrs2Be.com is one of the UK’s longest established wedding websites.

Launched in 2005, the brand has become a popular choice for brides and grooms wishing to avail of wedding planning tools including wedding budget calculators and guest seating plans.

 

The Mrs2Be.com contains an extensive wedding dress gallery to assist brides find their perfect dress.

 

 

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Quotes
  • Acquiring the UK-based Mrs2Be.com business was a natural progression for us. We’ve already managed to quickly position Mrs2Be.ie as Ireland’s second-largest wedding website. This acquisition offers exciting possibilities because the UK market is approximately ten times larger.
    ~ Keith Malone, CEO of Mrs2Be.ie
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