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MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, conferences and research.

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Reviewed on Jun 15st, 2015
  • NCM Seeks Advertisers For Theater AR Experience

    In addition, a sales agreement between Regal Entertainment Group theater chains and Moviebill will introduce what NCM calls the first-ever augmented reality-driven “connected print” ... Others named in these hyper-targeted missives include Barton F. Graf's Gerry Graf and 72andSunny group creative... Read article

    Published at
    Feb 17st, 2018
  • Tech Giants Weigh Streaming Bids For 'Thursday Night Football'

    Technology companies Twitter, Amazon and YouTube are expected to bid for the rights to stream NFL “Thursday Night Football” games, as the league looks to add a twist to the streaming deals that have come before. This past season Amazon streamed the game to its prime members, with the games also a... Read article

    Published at
    Feb 17st, 2018
  • State Farm Adds NBA Legend Clyde 'The Glide' Drexler

    Chris Paul's newest pal in State Farm ads is Clyde “The Glide” Drexler, a member of the Rockets' 1994-95 NBA championship squad and a gold medal winner with the “Dream Team” during the 1992 Barcelona Summer Olympics. In “Game Night,” Paul plays a game of charades with his State Farm agent, Cole P... Read article

    Published at
    Feb 17st, 2018
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    themediaonline.co.za Definition of insanity – or, manual practices in the agency business | The Media Online

    This is the time when the foundation will be set for many years to come. I wonder how many agency people will read this and agree with me, versus how many will argue my points. Do you see the inefficiency in the business to date? Cory Treffiletti is senior vice president of marketing at BlueKai .... Read article

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    lookbeyondtheobvious.tumblr.com Look Beyond - Google+ Creates Data Goldmine For Advertisers

    Google+ Creates Data Goldmine For Advertisers Amplify’d from www.mediapost.com“” “The data Google collects from Google+ should increase the effectiveness for conversions and ad targeting. The overall... Read article

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    twistimage.com Content Pays | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

    Beyond being able to deliver true value online (more on that here: People Pay For Value - Their Value, Not Yours ), consumers have not really felt the need to pay for content. But all of that is changing. Today, MediaPost ran a news item titled, Pew: Two-Thirds of Web Users Buy Online Content , b... Read article

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    comcastspotlight.com Comcast Spotlight | Albuquerque

    Our available ad solutions on multiple screens allow advertisers to reach today’s audiences on different devices they use throughout their day and take advantage of the research to find just the right mix. Industry information is readily available on our blog in addition to trade publications lik... Read article

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    hugeinc.com Barneys.com Named Best Retail Website at 2012 OMMA Awards.

    Designed to bring the unparalleled Barneys New York experience to Barneys.com users, the site was subjected to a rigorous judging process before being named winner in the Website Excellence, Retail category. The work was first handpicked as a finalist for judging by MediaPost’s editorial team and... Read article

    advertising marketing
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    blog.unmetric.com Headed to SXSW? Don’t miss OMMA@SXSW | Unmetric Blog

    As marketers make their annual pilgrimage to Austin for SXSW, the Unmetric team will be there as well as one of the lead sponsors for OMMA@SXSW , the conference within a conference produced by MediaPost . On Friday, March 7 and Saturday, March 8 MediaPost will, in their own words: “[b]ring some o... Read article

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    crunchbase.com Aug 1, 2006: CollegeHumor - Funding Round - Series A | CrunchBase

    MediaPost - News and Conferences for Media, Advertising and Marketing Professionals IAC is a leading media and Internet company focused on the areas of search, applications, online... Read article

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    cmo.com Consumer Brand Loyalty Investments Rising

    From MediaPost › Digital Media Marketing News Read article

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    strangeloopnetworks.com In the Loop | Strangeloop. Faster Websites. Automatically.

    All I Want For Christmas Is A Faster Mobile Experience 17 December 2010 Published in MediaPost , written by Josh Bixby: The 2010 holiday season is being touted as the shopping season that put mobile on the map, but there's still a long way to go. According to industry benchmarks, mobile sites are... Read article

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    mywcaa.com MediaPost | Online Media News | MyWCAA.com

    MediaPost | Online Media News Mediafed Names Rosenberg VP, U.S. Sales Read article

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    mastheadonline.com Masthead Online Blogs - From the Editor's Desk

    And it underscores the fact that there are almost certainly more layoffs, more circulation and frequency cuts and more magazine deaths coming in the weeks and months ahead. But while it’s important for Canadian magaziners to keeps tabs on what happening south of the border (through publications s... Read article

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    sodaspeaks.com SocietyOfDigitalAgencies

    MediaPost Read article

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    factbrowser.com MediaPost | Factbrowser

    Facts and statistics published by MediaPost and indexed by Factbrowser MediaPost Read article

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    billives.typepad.com Portals and KM: Television’s Survival Might Rely on Hyper-Local Coverage Online

    MediaPost recently reported that Akamai Technologies CEO Paul Sagan warns that television is about to experience the major impact that print and music have already felt. Akamai Technologies facilitates more than one-fifth of the world's Web traffic so they have... Some Previous Posts Post a comme... Read article

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    suddenlinkfyi.com Boomers Outspend Youth on Technology « Suddenlink FYI

    While younger generations might consider themselves the most tech savvy, a recent Forrester Research report suggests that, when it comes to personal, tech-related expenditures — making online purchases, subscribing to telecom services, and purchasing high-tech equipment — the top-spending demogra... Read article

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