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Media Culpa

By kullin – June 24, 2014 Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed , some miserably . Real time marketing is apparently a tactic that includes a high level of risk. Power out? No problem.

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Reviewed on Jun 14st, 2015
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