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ANA - Association of National Advertisers | ANA

ANA (Association of National Advertisers) - For 100 years client-side marketers have enjoyed our collaborative benchmarking, networking, and brand-building knowledge. Tap into proven, road-tested, and the unbiased insights of 9,500 brands, through one connection.

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Reviewed on Jun 11st, 2015
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    nielsen.com ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically

    ANA's membership includes more than 525 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance,... Read article

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    marketingland.com FTC: Native Ads "May Be Illegal" In Some Cases

    The IAB is trying to head off any further regulatory scrutiny or investigation of Native Ads. Inoculating Native Ads against regulatory action is probably just a matter of stronger labeling and sufficiently differentiating the presentation of these ad units from the main editorial content of the ... Read article

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    go-digital.net Display advertising » go-Digital Blog on Digital Marketing

    What’s at stake is the relatively large piece of “direct” or referrer-less traffic. Analytics packages can only assign these to type-ins or bookmarks since there was no referring site to attribute them to, let alone ad creative version, etc. But while there is demonstrable lift in click rates whe... Read article

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    ana-thoughtleadership.net ANA Thought Leadership Series - 2014 Issue 01

    ANA Magazine Spotlight is the digital companion to our quarterly print publication, ANA Magazine. With actionable advice from forward-thinking CMOs, case studies, trends, and best practices, Spotlight provides inspiration for building stronger brands and driving growth. The eMagazine is distribut... Read article

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    thesocialworkplace.com December | 2010 | The Social Workplace

    A Social Intranet – Part 1: Two-Way Communication between Management and Employees Engaging in Social Media (ANA Today Insights) Wed, 28 January 2015 - Conference Ragan Communications - Communicators Role in Creating an Engaged Workforce Presenting a 2-hr workshop on: How HR Communicators can Lev... Read article

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    convoagency.com Conversation Agency | Facebook to Use Web Browsing History for Ad Targeting - Advertising, Marketing, Digital, Mobile, Production, Social, Media, C...

    Now users who click or tap on the drop-down menu on a Facebook ad and select “Why am I seeing this ad?” will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they’re interested in televisions, and that Facebook’s inferenc... Read article

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    hispanicmarketinfo.com Chrystler mexico » Hispanic Market Info

    This year impreMedia participated at the 2012 ANA Multicultural Marketing & Diversity Conference in Miami, FL. Attended by more than 500 marketing, media and advertising professionals, the conference brought some of the top leaders in the industry to discuss insights, best practices and opportuni... Read article

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    themarketresearcheventblog.iirusa.com The Market Research Event Blog: January 2009

    What you will learn by attending: • Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes • See how to use the Internet can be used to change your research from the boring, click-a-radio-button survey to a respondent interaction that is m... Read article

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    adlawbyrequest.com : Data Privacy : Adlaw By Request

    Published by ReedSmith Advertising & Marketing Lawyer & Attorney of Reed Smith Law Firm, offering services related to branding, brochures, calls to action, copyright, fraud, intellectual property, cause-related marketing, focus groups, logos, market research, product placement, public service ann... Read article

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    mediaocean.ca Industry Partners | Mediaocean

    This includes the following documents: PPM Methodology_October 2011, PPM Operations Description of Methodology December 2011, and TV Diary Methodology September 2009. These can be accessed through https://download.bbmdata.ca/secure/index.php . Access to this page is password-protected. Relevant s... Read article

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    refresher.com The CEO Refresher - Slouching Toward Brand Accountability by James Gregory

    If you agree with me that marketing stands to gain tremendously by connecting the brand to accounting standards then you should join with the ANA and MASB and add your voice to the discussion. Read article

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    pitt.edu Best Business Resources on the Net

    [Accounting, Auditing, Taxation] [Advertising] [Business Ethics] [Business Law] [Economics] [Electronic Commerce] [Entrepreneurship] [Finance] [Government] [Human Resource Management] [International Business] [Management Information Systems] [Marketing] [Operations Research/Management Science] [O... Read article

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    myicann.org ANA - Law & Public Policy Conference | myICANN.org

    ANA - Law & Public Policy Conference Read article

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    vidalpartnership.com News | The Vidal Partnership

    TVP and Heineken Win for Digital at ANA Multicultural Awards Read article

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    wbresearch.com Strategic Procurement Conference - ProcureCon for Digital & Marketing Services

    Streamlining The Marketing Procurement Process To Achieve Better Value For All Players.In November 2012, ProcureCon for Digital & Marketing Serviceswill bring together over 150 senior level Procurement, Marketing andeCommerce Executives from retail, CPG and major BTB organizationsto design best-i... Read article

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