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Create Your 4A's Account Now. 4A's Bulletins. Agency News. 4A's Press Releases. Upcoming Events. Competitive Pitch Discovery: Getting to the Heart of What it Takes to Win. Finding Creative Face-Time Opportunities with Clients. Digital Project Management: Common Causes of Digital Project Trouble. Our Newest Members

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Reviewed on Jun 12st, 2015
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    ana.net ANA / 4A's Guidelines for Agency Search | Marketing Maestros | Blogs | ANA

    The detailed guidelines are available on both the ANA ( www.ana.net./agencyselection ) and 4A's ( http://www.aaaa.org/ ) websites. You must be logged in to submit a comment. ANA and 4A’s recently released a new guidance paper titled, "ANA / 4A's Guidelines for Agency Search." The guidance outlin... Read article

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    adweek.com Calendar Of Events | Adweek

    The Jay Chiat Planning Awards Entry deadline: May 28 Presented by the American Association of Advertising Agencies at the 4A's Account Planning Conference, held July 26-28 in New Orleans. To download entry materials, visit www.aaaa.org; for info, call Cathay Brackman at (212) 850-0721 or e-mail a... Read article

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    clickz.com Consumers Becoming Marketing-Resistant | ClickZ

    Yankelovich Partners note that while a direct comparison between these studies is nearly impossible, the growth of negativity is clear. Advertising/Marketing Opinions -- Then and Now 1964 AAAA Study View of Advertising Neutral/mixed 36% The Yankelovich Partners' 2004 study revealed further disenc... Read article

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    aaaabenefits.com How To Receive A Quote | 4A's Benefits

    How do I get a comparison with my in-force plan? Please email us at insurance@aaaabenefits.com or call us at 704-594-6270 to receive a list of APSO/GMACI underwriting requirements and to begin the quote process directly with the carrier. NOTE: Your broker will not earn a commission from this prog... Read article

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    ayudasystems.com Ayuda Media Systems > Partners

    Ayuda Media Systems - Partners. Ayuda is involved in many industry initiatives shaping the world of Out Of Home Advertising. TAB, OAAA, AAAA, Ad-id, ebiz for media, Microsoft Gold Certified Partner. Read article

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    statista.com • Chart: Showrooming in the Retail Environment | Statista

    This infographic illustrates why and how consumers engage in showrooming. Reasons for U.S. consumers to engage in showrooming in January 2013 Showrooming in the Retail Environment Showrooming in the Retail Environment Statistic Information Read article

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    meers.com Meers.com | Categories

    © 2014 Meers Advertising, Inc | 4A’s Member Agency FINANCIAL SERVICES INSURANCE Read article

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    ithaca.edu Integrated Marketing Communcations - Media Relations - Ithaca College

    ITHACA, NY — The American Advertising Federation (AAF) has awarded Ithaca College sophomore Taylor Flynn a 2014 AAF Stickell Internship with Whole Kids... American Advertising Federation Selects Ithaca College Student for Most Promising Minority Student Program Integrated Marketing Communications... Read article

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    sjmc.umn.edu Media Buyer : Journalism & Mass Communication : U of M

    Previously, she was media director of Funari Advertising and focused on the automotive industry and boutique retail. Prior to that, she owned Howard Communications and did media consulting work with Twin Cities advertising agencies. She began her career at Haworth Group as an assistant media buye... Read article

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    marketingland.com Chevy's CMO: Traditional To Build The Brand; Digital To Reach The Buyers;

    Traditional, of course, has its role — of building the brand for when the consumer is ready to buy. Mahoney’s goal is to move more people along to thinking “next time out,” if they’re not already Chevy owners, to consider it in the future. A live blog of his interview is below: JOIN US! Marketing... Read article

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    ad-id.org Guidelines | Ad-ID

    Will it be required in DDS NetPak or SpotPak or Media Ocean's systems to schedule commercials using all 11 or 12 characters? As long as the prefix is registered with Ad-ID, that is compliant with the SAG-AFTRA agreement, correct? Read article

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    measurementnow.net So Close, You Can Almost See It: Viewability, MediaPost | Making Measurement Make Sense

    Viewability Implementation: Background and Checklist of Key Considerations Read article

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    jbnorthamerica.com Marketing - Media Buying Agencies

    Soon I realized that people were abbreviating just about everything, even hacking away at words that were already short in their natural form. I mean, are we so engaged in communication that the ‘h’ in ‘what’ is justifiably disposable in any circumstance? Wat is that about?… Posted by Greg on Mar... Read article

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    smpte.org Key Media Industry Organizations Launch Joint Task Force on File Formats and Media Interoperability | Society of Motion Picture & Television Engineers

    For more information about SMPTE, members of the press are encouraged to view and bookmark SMPTE's Virtual Press Kit . Copyright © 2014 Society of Motion Pictures and Television Engineers. All Rights Reserved. Society of Motion Picture & Television Engineers Key Media Industry Organizations Launc... Read article

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    pcc.ou.edu Links | Political Communication Center

    TheVanderbilt Television News Archiveis the world's most extensive and complete archive of television news. Read article

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